Website Design & Development

Strategy-first design

Design without strategy is just decoration. I start by untangling your business goals to ensure the user journey is intuitive and the content is structured for clarity.

• User Flow: Mapping exactly how visitors should move toward a conversion.

• Information Architecture: Organising complex content into a logical, scalable hierarchy.

• Brand Alignment: Translating your visual identity into a high-performing digital experience.

 

Modern, maintainable development

I build on reliable, industry-standard frameworks (like WordPress) customised for performance. I don’t believe in "black box" development; I build sites that your team can actually use.

• Responsive & Mobile-First: Seamless performance across all devices.

• Performance Optimised: Fast load times and clean code for better SEO and UX.

• Flexible Editing: CMS backends that make updating content simple.

 

Iterative improvements & refreshes

Not every problem requires a total rebuild. Often, targeted refinements can drastically improve your ROI. I help businesses audit and modernise existing sites by:

• Optimising Mobile Usability: Fixing friction points for on-the-go users.

• Streamlining Navigation: Simplifying how people find what they need.

• Visual Modernisation: Updating layouts to reflect a more current brand voice.

 

Proactive website care

A website is a living product, not a finished project. To ensure your investment continues to pay off, I provide Managed Hosting & Care. This includes the proactive monitoring, security patches, and software updates required to keep your site stable and secure year after year.

The Reid Design advantage

With 20+ years across design, development and product thinking, I don't just build sites and disappear. I stay involved, keep things running, and make sure what I build actually works for your business over time.

I provide a collaborative partnership that connects your design, technology, and business strategy into one cohesive platform.