Digital & Product Leadership

Product & platform strategy

High-performance digital products require more than just good code; they require a clear direction. I help teams build things that actually matter to your customers, not just tick boxes by:

• Clarifying Direction: Defining clear priorities and product goals.

• System Design: Architecting how your various platforms and tools intersect.

• Structuring Initiatives: Turning vague ideas into actionable digital projects.

UX & operational workflows

As businesses scale, digital friction usually follows. I audit existing systems to find the "quick wins" and long-term fixes that improve life for both your customers and your team.

• UX Audits: Identifying and removing friction in user journeys.

• Workflow Automation: Streamlining internal processes to save time and reduce errors.

• Information Architecture: Organising your content so people can actually find things.

The "scale-up" perspective

My approach is shaped by years in the trenches, including my time in product leadership at LawVu. At LawVu I helped take a product used by several people in Tauranga, to legal teams across the US, UK and Australia.

That experience, shipping fast, aligning design with engineering, keeping the customer at the centre, is what I bring to every business I work with now.

Fractional support: Expert input, on-demand

Whether you need a sounding board for a specific project or ongoing input for your leadership team, I offer flexible, fractional support. You get the benefit of two decades of experience without the overhead of a full-time executive hire.