Digital & Product Leadership
Bridging the gap between big-picture vision and technical execution.
Many organisations reach a tipping point where their systems, websites, and internal tools outgrow their current structure. With over 20 years of experience across design, development, and product systems, I provide fractional leadership and strategic guidance to help you navigate that growth.
Product & platform strategy
High-performance digital products require more than just good code; they require a cohesive roadmap. I help teams move from “feature-building” to “product-thinking” by:
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Clarifying Direction: Defining clear priorities and product goals.
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System Design: Architecting how your various platforms and tools intersect.
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Structuring Initiatives: Turning vague ideas into actionable digital projects.
UX & operational workflows
As businesses scale, digital friction usually follows. I audit existing systems to find the “quick wins” and long-term fixes that improve life for both your customers and your team.
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UX Audits: Identifying and removing friction in user journeys.
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Workflow Automation: Streamlining internal processes to save time and reduce errors.
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Information Architecture: Re-organizing complex data into intuitive structures.
The “scale-up” perspective
My approach is shaped by years in the trenches, including my time in product leadership at LawVu. Helping scale a platform for international legal teams taught me exactly how design, technology, and strategy must align to support rapid growth. I bring that global, “built-at-scale” mindset to every project, regardless of size.
Fractional support: Expert input, on-demand
Whether you need a sounding board for a specific project or ongoing input for your leadership team, I offer flexible, fractional support. You get the benefit of two decades of experience without the overhead of a full-time executive hire.
Let’s connect
Working on a new platform, untangling internal systems, or just need a fresh set of expert eyes on your digital roadmap?