About Reid Design
High-performance platforms built on experience.
I am a designer and digital product leader with over two decades of experience building brands and systems that scale. From New Zealand startups to global platforms, I combine creative vision with technical pragmatism to ensure your digital presence is built for the long haul.
Hi, I’m Josh Reid — I like building things that matter.
I’m a product manager, designer and developer who loves bringing clarity and craft to every project. I’ve helped founders, small businesses, and teams shape ideas, solve problems, and create brands, digital work and websites that feels effortless and true to them.
With 6 years of Product Management and 20+ years of UX, brand, and website development experience, I bring a wealth of knowledge and a collaborative approach that keeps the process fun, clear, and human. No drama. No jargon. Just good work, done well.
A career built on Design & Code
My background is rooted in the craft of visual identity, but my work naturally evolved alongside the web. I’ve spent twenty years moving beyond “just a website,” helping businesses transition into structured, effective digital systems. This rare combination of design-thinking and technical architecture defines how I approach every project today.
The LawVu years: Scaling for the global stage
In recent years, I served in senior product leadership at LawVu, shaping digital platforms used by legal teams internationally. This experience in a high-growth product organisation sharpened my expertise in:
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Platform Architecture: Building for stability and scale.
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Product Strategy: Moving from “features” to long-term value.
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UX & Delivery: Ensuring complex systems remain intuitive for the end-user.
This “product-first” mindset means I don’t just see a website as a one-off project; I see it as an evolving ecosystem that must improve over time.
Reid Design today
My practice is built on four core pillars designed to support your business at every stage:
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Design & Branding: Thoughtful identities that work in a digital-first world.
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Website Design & Development: Modern, reliable platforms built to perform.
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Website Hosting & Care: Proactive maintenance so your site never skips a beat.
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Digital & Product Support: Fractional leadership and strategic guidance for growing teams.
A practical, long-term partnership
I’m not interested in flash-in-the-pan trends. My goal is to create digital platforms that are clear, reliable, and—above all—functional. Sites I’ve built continue to run smoothly years after launch, quietly supporting the businesses behind them.
I work best with partners who value clear communication and long-term digital growth. Often, a project begins with a single website or rebrand and evolves into a multi-year partnership as your digital needs expand.
Let’s build something that lasts
I work best with businesses that value thoughtful design and long-term digital health.
Reach out to discuss your goals, and we can explore how a combination of strategic design, robust development, and ongoing care can support your business for years to come.